lmost every moment of the Newscast will depend on your cameras, and it is important that they accurately capture light and color. Most HD video cameras and camcorders will have the ability to manually set white balance. If a shot looks unnaturally orange, or blue, the white balance is not set properly.

White Balance – White balance basically means color balance. It is a camera control function that provides the camera a reference to “true white”. It sends information to the camera about what the color white looks like, so the camera will render it correctly. Since white light is the sum of all other colors, the camera will then display all colors correctly.